I appreciate you swinging by my unbiased review of Partner With Anthony, young grasshopper!
There seems to be a lot of negativity towards Anthony Morrison and his PWA program inside outdated 2019 reviews…
So I recently took the plunge with it myself to find out EXACTLY how it works and if it actually works for making a buck.
But just because I’m a member, it doesn’t necessarily mean I’m gonna blow smoke up Anthony’s ass LOL.
At the end of the day, I’m here to help newbies, so I believe in keeping things real with you from both sides of the coin.
After all, you deserve to know the bare naked truth, right?
So without beating about the bush, let’s crack on…
At a Quick Glance
Name: Partner With Anthony (PWA).
Owner: Anthony Morrison.
Cost: $7/month or $97 one-time + $100s – $1,000s for tools, paid traffic, products & upsells combined.
My Score: 7/10.
- It’s cheap on the front end
- ‘Done-For-You’ system (+ numerous opt-in pages, email follow-ups, FB ads)
- 30 noob-friendly step-by-step video sessions (one unlocked daily to stop overwhelm)
- Earn from multiple recurring income streams inside ONE program
- Help & support: (Email, ‘Success Connection’ Facebook group & weekly webinars)
- Get the digital version of Anthony’s ‘Hidden Millionaire’ mindset book for free
- 30-day refund policy on your initial PWA purchase
- The potential to make 6-figures online over time
- The back end comes with some steep costs
- It mainly revolves around promoting Morrison’s stuff (maybe why it’s named ‘PWA’ lol)
- There are no resources for generating free traffic
- Anthony has some complaints against him online
- It’s not for “get-rich-quick” seekers – time & effort are required
Partner With Anthony is a 30-day training program and ‘Done-For-You’ affiliate marketing system.
One, that’s designed to not just make the earning process easier…
But can allow you to generate a 6-figure passive income via multiple streams – promoting other people’s products.
“Crafty Guru”, “slick salesman”, “persuasive psychologist” – call Anthony what you will…
But at the end of the day, his program can deliver you monetary results (the proof’s in my review) by helping others do the same.
I’m not gonna lie, there are numerous expenses as you work through the sessions, that can easily rack up to $100s – $1,000s over time…
This is why PWA is unsuitable for newbies on tight shoestring budgets.
In which case, you should try my #1 cost-effective recommendation for creating a successful Biz from scratch instead.
But if you do have the funds to see Morrison’s training through from start to finish…
And you’re prepared to work your butt off without hopping from one shiny object to another…
Then why not take the plunge with PWA, huh?
As long as you play the smart game when it comes to PWA:
Invest in the bare essential tools to get started and not buy product-after-product like the world’s gonna end tomorrow…
I think it’s gonna put you in a stronger position to succeed with PWA without being out-of-pocket too much, in all honesty.
Final Verdict: Legit (Recommended).
But before we get to the meat and potatoes of PWA, see another couple of DFY systems you might also like:
Who on Earth is This “Anthony Morrison” Dude?
In my opinion, it’s important to know who you’re going into business with.
Because you don’t wanna invest your trust in some sleazeball, right?
So when it comes to Anthony Morrison, he made his digital debut in 2005 with a $100K-per-month eCommerce website that sold Mustang parts.
To cut a long story short, he also wrote ‘The Hidden Millionaire’ book all about mindset in 2008, which 1 million folks bought.
In that same year, he founded ‘Morrison Publishing’ – a business that provides digital marketing training products and software…
And today, he’s one of the top ClickFunnels affiliates who has won multiple awards and even spoken on stage at Russell Brunon’s events.
So yeah, Anthony’s certainly a legit webpreneur who seriously knows a thing or two when it comes to creating a successful Biz.
This brings me to…
What is Partner With Anthony All About, You Ask?
As the name suggests, you’re “partnering up with Anthony Morrison” – but not in a traditional business sense…
More of an “affiliate” one, where Morrison gives you a ‘Done-For-You’ system for generating a full-time income as an affiliate marketer.
In more detail:
Partner With Anthony isn’t just a platform that delivers 30 days of training on helping you to become successful online…
But it’s an actual DFY system that you can plug in to for earning monthly recurring commissions from multiple income streams…
By recruiting others who go through the same training process and buy the essential tools to Build a Biz promoting PWA as well.
When it comes to the actual income streams:
You can earn from PWA itself, ClickFunnels, GetResponse, BuildRedirects, and a bunch of others that can really beef up your commissions.
In a nutshell; Morrison has designed you, what he calls an “Eco-System” filled with “Profit Centers”.
Yeah sure, PWA is built to make life a heck of a lot easier for struggling newbies in the affiliate marketing sphere…
BUT, there’s still plenty of legwork to do on your part with the system set up and generating traffic to it (which Morrison guides you on).
So it’s important to realise that this system is far from some bullsh*t “get-rich-quick” scheme.
And it’s not another “shiny object” either, because if you stay committed to the journey, you will reap the fruits of your labor.
Let’s Look Under The Hood of Partner With Anthony…
Once you part with a few dollars, you’ll have access to a simple and easy-to-navigate members’ dashboard that looks like THIS:
Where you’ll discover 30 sessions – each containing a handful of video training modules taught by, the one and only, Morrison himself.
But before the “OMG, overwhelm alert!” bells start ringing…
PWA is designed in such a way that allows you to unlock just ONE session per day…
Giving you 24 hours to absorb the training in each module before progressing to the next.
This newbie bite-sized approach is pretty cool, right?
And even though I’m only on session #6 (at the time of writing) LOL…
Morrison’s training isn’t too shabby, in my honest opinion.
Because he teaches some good stuff on entrepreneurial mindset, affiliate marketing, making money, and the core components of PWA.
I even learned something new myself called “funnel stacking”, which literally blew my mind!
And for the icing on the cake, he gives you his 192-page ‘Hidden Millionaire’ mindset book to download for free.
But session #6 is when you’ll actually start taking that magical word called *GASP* “ACTION” – by setting up your tools.
Now, as for the other 24 sessions, I’ll update this review accordingly in due course.
So stay tuned…
How You’ll Make The Benjamin Franklins’ With Partner With Anthony…
As I said, PWA is an Eco-System (AKA “The Profit Cycle Blueprint”) that’s built up of numerous Profit Centers.
But to set those Centers up, you need to get your hands on a few essential tools inside session #3:
- BuildRedirects (Morrison’s own tracking software)
- ClickFunnels (sales funnel software)
- GetResponse (email marketing software)
The great thing is that Morrison doesn’t just dump said tools on you – leaving you lost in the wilderness.
Because he actually takes the time to show you how to set up and connect them for your system to work its magic.
But then again, it’s all in his best interests too (which I’ll talk more about later on).
So, here’s how the whole thing comes together…
Profit Center #1: Tracking + ‘Done-For-You’ Sales Funnel
The first part of the puzzle piece requires you to set up BuilRedirects, which is basically what you’ll need to track your results.
In terms of traffic quality and quantity, clicks, and sales, etc,
Trust me, these stats are crucial because they show you where you need to effectively invest your time, effort, and cash to scale your Biz.
For example; I already use tracking software called ClickMagick (a tad more expensive) to help me promote THIS system.
I spent $200 on traffic from two different solo ad sellers, and tracked my email subscriber opt-in rates with both:
Ding! Ding! We have a WINNER!
Now, the second puzzle piece requires ClickFunnels…
So you can roll with at least 6 of Morrison’s free DFY squeeze pages and funnels to use to promote PWA as an affiliate.
An example of ‘The Mentor Funnel’.
Once someone comes through your squeeze page, one of two things (or even both) can likely happen:
A: They Join PWA via Your Affiliate Link
This will earn you a 50% commission, right off the bat.
Either $3.50 monthly recurring or a one-time $48.50 per member.
And YES, PWA converts pretty well… I made my first sale after 4 days of joining:
The proof’s in the pudding, as they say.
OK, I cheated. My bad… I already possess the skills and a tiny email subscriber list to blast my affiliate offers to. 😛
All jokes aside… the point is… the PWA affiliate program actually produces results if you do the work.
And as for the second item on the list (B) – this leads to…
Profit Center #2: They Opt-In to Your Email List
Whether or not your visitor chooses to buy PWA, you still win.
Because once they enter their email address into your DFY squeeze page, they automatically get added to your email list.
This counts as “free money” because when your email list starts growing, you can promote any affiliate offers you choose.
So this is where GetResponse comes into the picture – you’ll need it to actually build, manage, and blast promo emails to your list.
My own GetResponse email list is coming along quite nicely, even though it’s still in its infancy.
But I still made a $3.50 commission (+ potential monthly ones) by promoting PWA.
As the saying goes: “the money’s in the list”, right?
But what if you don’t know the first thing about writing promo emails, huh?
Don’t worry because Morrison gives you 27 pre-written PWA emails to plug in your autoresponder to start you off on the right foot.
Profit Center #3: $$$ From Multiple Tools Inside The Training
Put simply; as your paid PWA referrals go through the same training as you to set up their own tools for promoting PWA…
You’ll earn from the following basic tools when they reach session #3:
- BuildRedirects (25% – recurring commissions)
- ClickFunnels (20% – 40% recurring commissions)
- GetResponse (33% – recurring commissions)
Because they’ll be buying them via YOUR affiliate links.
If you funnel enough targeted traffic into PWA, you can certainly earn a pretty penny from said income streams combined over time.
Furthermore, you can make extra commissions from other invaluable services and products scattered throughout the PWA course.
So realistically speaking, you have a HUGE opportunity to crush it as an affiliate marketer with your DFY system.
This leads me to the next part…
What’s The Cost to Get Rolling With Partner With Anthony, You Say?
PWA itself is as cheap as chips because it’s only $7/month or a one-time $97.
But to get everything set up so your system is ready to rock n’ roll, you’ll need:
- BuildRedirects – starting from $19.99/month
- GetResponse – starting @ $15/month
- ClickFunnels = $97/month
So the bare minimum cost will be $130 per month to get started with PWA.
But having said that, GetResponse has a 30-day free trial, and ClickFunnels comes with a 14-day one.
Which buys you some time to start turning a profit with PWA before parting with cash, right?
And yeah, before you say “UGH, not ClickFunnels” – I must admit, CF isn’t my #1 choice to use with this system either.
Purely based on the price tag because it’s a fact that there are cheaper alternatives.
In session #6, you’ll also need:
- A .com domain name @ $16.99/year
- And a professional email address @ $2.49/month
Also, there are optional extra costs throughout the training for products that help you market PWA and drive traffic via paid methods.
But wait, the costs don’t stop there LOL…
Because Morrison offers you his ‘Ambassador’ level for a WHOPPING one-time $1,497!
Which is basically your Eco-System “bolt-on” opportunity…
That grants you permission to earn $1,000s in extra commissions from your PWA referrals who buy more of Morrison’s stuff.
Here’s a handful of those products.
** Grab My “Fast Action” Bonuses Before I Take em’ Down! **
If you join PWA at the $7/month level through my link, I’ll throw in 5 epic bonuses for you that also come with White Label Rights…
Bonus #1: ClickFunnels Share Funnel Library (Value: Priceless)
If you really wanna crush it as an affiliate marketer and make the most bang for your buck when you set up a ClickFunnels account inside PWA…
Then this bonus contains 46 different million dollar share funnels from top dog internet marketers.
Awesome ones, that you can simply add to your account and plug into for operating your own highly successful sales funnels.
Bonus #2: Million Dollar Ad Swipe Library (Value: Priceless)
Not only will you ethically steal the ad copy and images from 40 successful webpreneurs for creating your own wildly profitable Facebook ads…
But two of those digital marketers just happen to be brothers, Anthony and Adrian Morrison themselves…
Putting you ahead of the PWA pack.
Bonus #3: LifeTime Recurring Affiliate Programs (Value: $25)
Inside this bonus, you’ll discover 130+ of the BEST lifetime recurring affiliate programs in the ‘internet and affiliate marketing niche’.
The reason why these types of affiliate programs are so lucrative and powerful is simple:
You gradually build a sustainable income as an affiliate, the smart way…
By promoting software, tools, and services that charge your customers monthly subscription fees instead of just making one-time sales.
Bonus #4: My Black Book of The Top Solo Ad Vendors (Value: $25)
Unfortunately, not all solo ads are born equal.
Because let’s face it, there are numerous shady vendors selling you crap traffic – giving you little to no return on your investments.
So inside this Black Book, you’ll know exactly which vendors to buy the best quality traffic from that can make your ‘Done-For-You’ sales funnels profitable.
Bonus #5: ClickMagick Quick Start Guide (Value: $25)
OK, Morrison recommends you get his ‘BuildRedirects’ tracking software, which is awesome.
But so is ‘ClickMagick’…
In fact, it’s one of the best tools on the market for tracking your funnel results in terms of traffic, subscribers, and sales.
So inside this bonus, you can either apply and adapt what you learn to BuildRedirects or simply use the training guide for ClickMagick.
The choice is all yours.
But wait, there’s more! LOL…
If you become a PWA lifetime member for just $97 one-time, I’ll chuck in an extra special bonus to really sweeten the pot…
Bonus #6: YT Supremacy (Value: $67)
From Chris Derenberger and Robin Palmer, comes YT Supremacy.
Which is a beginner-friendly 10-part video training course showing you how to create videos that can rank on YouTube and Google to drive you traffic and sales.
This course compliments Morrison’s quick YouTube training inside PWA just nicely.
To claim your cool bonuses, simply email your PWA receipt to firstname.lastname@example.org & I’ll be in touch within 24 hours.
Final Conclusion: Is Partner With Anthony a Scam?
From my perspective, a scam is some lame “pipe dream” product that robs you blind without yielding any results.
But with Partner With Anthony, that clearly isn’t the case (my first $3.50 results are proof), right?
Yeah, the whole PWA thing swings more towards Morrison recruiting you as his “affiliate” to shift his own stuff…
Yeah I know, ClickFunnels isn’t exactly the world’s most cost-effective software to begin your journey with…
And yeah, it’s definitely gonna cost you an arm and a leg, should you go “all in”…
BUT on a positive note, PWA is still one of the best DFY systems I’ve reviewed to date:
Firstly, It’s cheaper and safer than those $10K+ systems that funnel you into high-ticket, Ponzi, and cash gifting schemes.
Secondly, the PWA affiliate program converts well and can potentially lead you to a decent passive recurring income just by itself.
Thirdly, Morrison has made it easier for you to earn multiple recurring income streams from some of the best tools on the market.
(Not to mention all the other stuff inside the program you can make bank with).
And finally, Morrison guides you to success every step of the way for an entire month with no stone left unturned.
So weighing up the pros and cons, why wouldn’t you take PWA for a spin IF you have the work ethic and funds from the get-go?…
Your buddy, Neil 😀
Got any questions or thoughts to share on PWA? Please chime into the conversation below…
Thank you for your honest review – Partner With Anthony sounds authentic, however, being successful at affiliating marketing does not happen overnight, it takes a lot of hard work and dedication.
I love the idea of recurring commission, you sell once and get paid for months or even years to come.
No problem, PWA sure is!
It’s the same with any form of success in this life, dedication and patience play crucial roles.
YUP, recurring commissions sure are awesome! But in my experience, we must still continually work hard at generating a steady stream of referrals/customers to build big momentum.
This PWA Program has a lot of competition. Hence, it has got to deliver in order to survive. It appears that there are a sufficient number of successful subscribers to sustain its growth.
Nothing of value comes without effort. And it seems, with PWA, a lot of additional investments in supporting modules. My take is for anyone who decides to dive into this system, stay focused and learn all the avenues to make money. Try not to get distracted by other programs.
Personally, I find this has so many parts to it, PWA wouldn’t work for me.
Thanks for the review. Edwin.
You could say the same thing about any program 😛
As you say, it’s about investing the effort and avoiding “Shiny Object Syndrome”. It’s the only way to succeed with PWA, even if the system is ‘Done For You’.
Yes, there are numerous parts to this system, but the invaluable training modules and multiple income streams are what make the system so great (as long as the ‘Home Biz’ niche suits you down to the ground).
Just try not to get carried away with splashing out the cash… Only spend what you need to in order to get started with the system, and reinvest your profits to keep growing your Biz.
Anthony Morrison from what I have read has a great personality and has achieved a lot as a digital affiliate marketer. His training program, Partner With Anthony, sounds nice, but with some cons that one should also consider.
Anyways, it is a matter of choice and preference. $130 dollars a month is not too expensive and the PWA is something I wouldn’t mind being part of.
YUP, there’s certainly plenty of buzz around the guy, especially in the ClickFunnels circles.
As for PWA, it’s not perfect (as with any training and system)… BUT the program can get you results when the training’s applied and you’re prepared to invest in resources and traffic.
Thanks for your review on Anthony Morrison and Partner with Anthony.
I am not that keen on Done for You affiliate marketing systems and here it sounds as if one just promotes Anthony Morrison’s stuff, or do you actually build a website and can promote other money making programs as well?
Don’t mention it!
I hear what you’re saying on the whole “Done-For-You” thing because I never used to be a fan either. But PWA soon changed my mind because it’s a complete eco system allowing you to promote multiple affiliate offers under one roof (which answers one of your questions).
As for the second, PWA doesn’t build you a website in the sense of a blog, but Anthony does give you pre-done PWA sales funnels to plug into once you create a ClickFunnels account. Then you simply follow the training to drive traffic to your funnels.
Lol, I found your opener extremely funny! Did I miss the “how to get traffic” part?
I like the done for you part, but how do you market and get traffic. As you said you already had a list. I do not. The other stuff is great, but does it tell you how to get customers? Thanks.
Haha, thanks, Brianna!
The reason I’ve left out the traffic part is that I wasn’t at that section (remember, you unlock one session per day for 30 days) lol.
Morrison explains all about solo ad traffic and where to buy it from. There’s also a section on driving Facebook ad traffic to your PWA funnel – which I’ll discuss in more detail when I update my review soon.
This is an awesome review on Partner With Anthony and a very detailed one. I think it is kinda good since you scored it 7 out of 10. So I don’t think it is a scam, and it is cheaper.
It is just like other systems and basically you have to promote Anthony’s product just like being his affiliate and getting paid.
Although there are no resources for generating free traffic, just like others it has its own pros and cons.
Cheers, King! Lol.
Obviously, there are still gonna be expenses required for leveraging paid traffic methods when it comes to PWA (as with most DFY systems).
But when you compare PWA to “free” systems with $1,000s – $10,0000s of Ponzi scheme costs built-in, and also systems with $1,000 front-end price tags – I can confidently say that PWA is legit and still one of the cheapest systems for newbs to start off on the right foot with.
But I am still hoping that Anthony offers members some free resources for organic marketing methods like Facebook because you can’t beat the best of both traffic-generation worlds, right? 😉
Hey Neil, I appreciated your honest review of PWA and being upfront on the upsells.
Since it’s a DFY system, is that meant only to create sale funnels instead of building a real website? Besides promoting Partner With Anthony and Morrison Education products, can we promote other affiliate products?
I do have some reservations about ClickFunnels as compared to other tools in the market… lack of checkout templates, hard to input products into the funnels, does not support multiple languages and locations and it’s expensive.
Overall, I think PWA is a good system for building an email list. Best regards, Chris.
To answer your questions:
YES… PWA revolves around sales funnels.
In addition to the ‘Done-For-You’ funnels, Anthony shows you how to design your own squeeze pages for promoting PWA. You can also tailor his training to suit your own affiliate marketing needs – promoting other affiliate offers in the same (or a different) niche.
And YES… promoting PWA as an affiliate also enables you to earn commissions from ClickFunnels, GetResponse, Aweber, GoDaddy, Udimi, and a book called ‘7 Figure Marketing Copy’ by Sean Volser.
But don’t forget that you can promote whatever invaluable affiliate offers you like to your own email list as well.
As for ClickFunnels… WOAH, that’s some serious “geek speak”! 😛
Joking apart, I wouldn’t worry about all that technical stuff because Anthony has already built the funnels. You just add them to your ClickFunnels account and follow his step-by-step process on how to set up tracking, connect them to your email list and PWA affiliate link. It’s ever so simple to do.
So YUP, PWA is totally worth a shot!
Partner with Anthony is a product that is like some others online, it has its own advantages and also its disadvantages which makes it open to criticism.
What I don’t like the most is the fact that the main reason for the business was not the job, you have to promote Anthony’s products.
I totally agree, Collins! You’re never gonna find that “perfect” program because product creators can’t please everyone online or even offline, for that matter.
Yes, PWA is mainly geared around promoting Morrison’s products. But as I said, there’s other stuff you can make money off inside the system.
Furthermore, you can promote whatever affiliate offers tickle your fancy to your own email list. So we need to broaden our horizons when it comes to PWA.
Personally, I joined because I’m already a ClickFunnels and GetResponse affiliate. So promoting PWA (+ the other stuff) is the cherry on the cake icing for me.
Hi Neil, I like your sense of humour creating this review and being honest about partner with Anthony.
PWA is a bit costly as it’s rolling the cost as you go in progress. The cost will not matter when giving you good quality output and the Return of Investment (ROI) in your online business.
For now, I will keep a note on this and see how it will work on my business.
Haha, thanks, Lyn!
Nobody likes a boring robotic review, do they? 😉 LOL.
Yeah, some newbies are gonna find the PWA costs pretty steep. But at the same time, some products and upsells further into the training are entirely optional.
And as you say, the tools are an investment because it will eventually pay off tenfold IF members commit themselves to the program long enough.
If you need a hand with anything, please do give me a shout, Lyn.
Thanks for your review of the experiences you have had with this program, and yes I agree that maybe if on a shoestring budget rather go with the first recommendation on this post.
It is no good putting oneself in debt before you make anything back. However, PWA does look like a great opportunity to learn how to set up funnels which is what all the successful marketers are doing at the moment.
Don’t mention it, Michel! 😀
The thing about the sales funnel approach is that there’s always gonna be out-of-pocket startup expenses for not just the essential tools, but for running with paid traffic strategies like solo ads, for example.
So folks need to understand this when they join PWA. But on the plus side, PWA isn’t as costly as some DFY systems out there.
Unfortunately, it doesn’t matter what type of online Biz you build, there’s no such thing as “FREE” because everything has a price.
But it’s an investment in your success and future, at the end of the day. So people really shouldn’t grumble when they have to splash out on the essentials.
And yeah, sales funnels are definitely one of the ways to go for affiliate marketers.
Comparing Wealthy Affiliate to Partner with Anthony is like night and day.
People on WA swear by it and I’ve seen consistent feedback across the board. But I’ve heard a lot of mixed things with PWA. Plus all that extra tools and things I have to pay for turns me away because on WA, it’s one monthly fee for everyone.
I couldn’t agree more! Although, this review isn’t meant to be a comparison 😛
But now that you’ve opened a can of worms LOL…
Wealthy Affiliate truly is awesome because everything’s thrown into the mix – websites, tools, step-by-step training & 24/7 support via different channels for blogging around your passion for $49/month (or $495/year to save a few dollars).
But as for Partner With Anthony – it’s a totally different platform with training, a DFY system & resources, and support for building a sales funnel instead. It just means that you’ll need to buy tools (including generating paid traffic) separately. Which is obviously why PWA is just $7/month (or $97 lifetime).
And yeah, there are mixed opinions on PWA because of the extra higher ticket membership level and training products that Morrison entices folks with.
But the bottom line is that both WA and PWA give newbies a BIG opportunity to create a life-changing business online.
It all depends on your preferred strategy, budget, mentality, and work ethic, at the end of the day.
I can appreciate you being upfront about the up-sells and about how high they can get. This is really good to know ahead of time.
As I am, like you mention, on a shoe-string budget, the Partner With Anthony program will have to wait. However, I do appreciate how much detail you have given.
I’ll have to bookmark your review cause I do want to come back to see when you’ve updated your results.
Happy to hear it!
Yeah, by all means, stick PWA on your “to join list” for when you have the cash.
But with that said (which I forgot to highlight) is that you can still join to follow and promote PWA as an affiliate to earn from all the tools/products inside the program if you wish… That’s if you already know how to generate targeted traffic or buy Morrison’s ‘Traffic Bootcamp’ upsell.
It just means that you won’t get your own DFY funnel and the opportunity to build your own email list for further scaling your income.
Or another option is to go through the program and apply Anthony’s teachings to whatever niche and affiliate offer that you’re currently promoting.
So there is some flexibility behind the scenes of PWA, which is also another benefit, in my book.
But great, can’t wait to have you back! Just gimme a little more time to work through and implement the training. 😉
I really loved this straightforward and honest review!! I like that you didn’t give me a whole bunch of smoke, bells and whistles!
I think you are absolutely right, If you have the ability and the work ethic, PWA could be an absolutely great deal for anyone looking to increase their knowledge and skillset.
That’s great, Shane! 🙂
I refuse to be on the same level as those “launch jacker” bloggers lol… Honesty is always the best policy, is it not?
At the end of the day, those who succeed with PWA do everything to the letter – even if there are tool expenses and optional products/upsells to buy.