Funnel Academy Review: [Does it Get You “Lifestyle Freedom”?]

I’d like to Thank You for dropping in on my honest review of Funnel Academy!

Gavin Bell says he has designed it as a proven customer acquisition system that allows you to accomplish the lifestyle freedom you’ve dreamed of.

But is this just another hyped-up “shiny object” to splash out on or does the system really live up to Mr. Bell’s word, huh?

The great news is that I got insider access to Funnel Academy!

So I’m gonna show you EXACTLY how it works underneath the hood and whether or not it will scale your business to a whole new level.

Sound good to you?

Let’s roll…

At a Quick Glance

Funnel Academy Review
Name: Funnel Academy (FA).

Owner: Gavin Bell.


Cost: 7-day free trial & then $49/month or $197/month for ‘Pro’ + other expenses.

My Score: 8/10.


  • 7-day free trial
  • In-depth step-by-step training + downloadable resources
  • Other alternatives to ClickFunnels are recommended for building a landing page/funnel
  • A private Facebook group for support
  • Money-back guarantee
  • Ideal for newbie – seasoned marketers + all types of Biz owners
  • Gavin Bell’s a reputable marketer


  • No tools are included with your membership
  • There’s a steep learning curve for newbies + plenty of work to be done – so it’s not for “get-rich-quick” seekers
  • Extra expenses come with the course


I kid you not, after going through Gavin Bell’s training videos, I wholeheartedly believe that Funnel Academy can absolutely bring you a life-changing income.

His course is way beyond the scope of all the WarriorPlus and JVZoo stuff out there (but no offence to those product owners lol).

Because Bell doesn’t just guide you every step of the way when it comes to formulating the right mindset, laying the foundations, building an entire sales funnel, and marketing it via Facebook ads and other avenues…

But he offers downloadable PDF resources, a members’ Facebook group, and he’ll even work with you 1-on-1 if you chuck some extra bucks his way.

However, FA will only deliver what’s advertised on the tin IF you do what Bell instructs you to do, work your butt off, and give your efforts enough time reap the fruits.

Final Verdict: Highly Recommended.

Continue reading if you want the FULL lowdown on FA…


What’s The Funnel Academy All About, You Ask?

Put simply, Gavin Bell has put together Funnel Academy as a training program and system to help you build a super-profitable sales funnel.

If you’re unfamiliar with the term “sales funnel”, it’s basically a process that walks strangers through a series of steps to turn them into your customers using the digital landscape.

One, that tramples all over the old-fashioned traditional style of marketing, in my opinion.

But just don’t class FA as your typical “run-of-the-mill” WarriorPlus product with missing puzzle pieces.

Because Mr. Bell walks you through thorough step-by-step video tutorials for crafting a sales funnel for your Biz from start to finish.

A course, that not only holds you accountable with actionable lessons to watch, implement and tick off.
Task Based Lessons
But also one that’s accompanied by downloadable resources and a private members’ Facebook group to keep you on track with your efforts.

The great thing about FA is that it pretty much caters for every type of business owner.

And YES, even if you’re promoting others’ stuff as an affiliate marketer!

But make no mistake…

FA is no ‘get-rich-quick’ crap because you’ll need to get your learning head on and be prepared to take that word called “action” throughout the course.

But enough of my yakking…


Here’s The Meat & Potatoes of The Funnel Academy

Once you step foot inside Bell’s training dashboard that looks something like THIS.
Funnel Academy Training Dashboard
You’ll be presented with the following sections:


Let’s Kick Things Off With The ‘Roadmap’

In a nutshell, the ‘Roadmap’ is the main training course – where Bell takes you by the hand and walks you through the whole funnel building process.

Which is broken down into a serious of 10 steps that cover various topics.

Without going into too much detail (since there’s a heck of a lot to go through), here’s what you’re gonna learn:


Step #1: Let’s Get Started! (4 Videos)

  • Welcome! Ready For This?
  • Auditing Your Current Assets
  • The Funnel Mindset
  • Finding The Perfect Customer

Basically, you get some exercises to do when it comes to your current audience size, WHY you want a funnel, how much a customer’s worth to you, and niching down.

It’s so you can paint a picture of your current situation to help lay the foundations.


Step #2: Personal Growth Before Business Growth (8 Videos)

  • What We Don’t Want Our Business to Look Like
  • Fixed VS Growth Mindset
  • Dealing With Overwhelm
  • Dealing With Imposter Syndrome
  • Invisible ROI
  • The Myth of “No Time”
  • We Are All The Same

Bell dives even deeper into the mindset “stuff” because it’s vital that you fire on all cylinders.

Not just in a business sense, but when it comes to life, in general – as it will propel you to big success.

And speaking of mindset, see the Overnight Millionaire System, where Wesley Virgin really drives this stuff home for business owners.


Step #3: Build a Super Engaged Audience (7 Videos)

  • The Importance of Building an Audience
  • How to Build Your Audience
  • Choosing Your Content Format
  • Creating Your 12 Month Content Strategy
  • 7 Principles of Great Content
  • Distributing Your Content Effectively
  • Planning & Creating Your Content

In this section, you’ll learn all the ins and outs of creating a highly engaged audience, as well as super high-quality content to put out there.


Step #4: Choose Your Funnel (9 Videos)

  • What is a Funnel?
  • Your Funnel Options
  • Case Study Funnel
  • Free Guide Funnel
  • Free Consultation/Offer Funnel
  • Webinar Funnel (check out the Perfect Webinar Script that made Russell Brunson a millionaire!)
  • Quiz Funnel
  • Choose Your Funnel
  • Your Funnel Becomes Your Business

This step basically educates you on the concept of a sales funnel and choosing the right one that fits your business model.

But see the Funnel Hacker’s Cookbook if you wanna discover 22 of the top funnels to roll with and also the elements that go into designing them.


Step #5: Creating an Incredible Lead Magnet (6 Videos)

  • What is a Lead Magnet?
  • Come up With Lead Magnet Idea
  • Creating Your Lead Magnet
  • What Your Funnel Should Look Like
  • Creating a High Converting Landing Page
  • Building Your Funnel

Put simply, you’ll learn how to start building ‘the free guide funnel’ – better known as a “lead magnet” to capture as many targeted email subscribers as possible.


Step #6: Laying The Vital Groundwork (6 Videos)

  • Laying Your Funnel Groundwork
  • Installing Your Facebook Pixel
  • Setting up Your Conversion Tracking
  • Installing Google Analytics
  • Creating Your Facebook Saved Audiences
  • Ensuring We Have Everything Set up Properly

Before you start running ads to generate traffic to your funnel/Biz, Bell helps to make sure your funnel’s fully prepared in terms of tracking.

This is a crucial step because without monitoring your traffic and results, you’ll be doing this whole thing blindfolded.


Step #7: Promoting Your Funnel (8 Videos)

  • Promoting Your Funnel
  • The First 100
  • Intro to Facebook Ads
  • Building Your First Ad Campaign
  • Creating & Using Lookalike Audiences
  • Building Your Cold Audience Campaign
  • Get Into The Mindset!
  • Where You Should Be Now

Basically, this step revolves around chucking your funnel out to the marketplace for the very first time.

This is to see how effectively your funnel converts.

But if it totally sucks, then Bell helps you to identify and fix the problem(s).

If you wanna discover more awesome ways of driving visitors to your funnel, check out Russell Brunson’s newly-published Traffic Secrets book.


Step #8: Improve Lead to Customer Conversion (6 Videos)

  • Add Your Offer Everywhere
  • Use Facebook Retargeting Ads
  • Creating an Email Sequence
  • Adding a Video to Your Thank You Page
  • Using Google Analytics to Track Behaviour
  • Get Feedback From Audience

In a nutshell, Bell helps you to increase your conversions – turning as many leads into customers as possible.


Step #9: Elongating Your Funnel (4 Videos)

  • Elongating Your Funnel
  • What Does This Look Like?
  • Setting This up in Facebook
  • Three High-Performing Examples in Facebook

Here, Bell shares a special trick (adding a few extra funnel steps) to grow your audience, brand, and produce a more profitable funnel.


Step #10: Generating Huge Profit From Your Funnel (4 Videos)

  • What’s Next?
  • Making Another Offer
  • Creating a 7-Day Email Sequence
  • Cheap Leads Don’t = Good Leads

This last lesson’s all about scaling your profits pretty much – turning your funnel into a real money-making powerhouse.

But the training doesn’t stop flowing there! LOL…


#2: The ‘Training Library’

Inside the library, you’ll find some current ‘Group Q&A Call’ replays, as well as ones dating back to May 2019 that give you some golden nuggets on:

  • Tracking Ads on Facebook
  • Improving Ad Conversion Rates
  • Using Tools For Content Ideas
  • Effective Ways of Structuring Webinars
  • And Many More Topics…

Additionally, the library offers you a bunch of other training courses that cover topics like:

  • Complete Guides to Facebook & Google Ads
  • The Best Performing Copy & Funnels
  • Instagram Marketing 101
  • Tools & Tech
  • What to do When Facebook Breaks
  • And More…

Training Courses and Group Calls
But what’s cool about the library is that Bell has even designed a ‘7-Day Funnel Building Challenge’ course.

This is a more compact version of the original 10 step lessons that are designed to really kick your ass into getting a funnel off the ground quicker.


#3: The ‘Toolbox’

Tools (combined with training and support) are an essential part of your success.

But instead of actually receiving tools with your FA membership, Bell just recommends a bunch of tools with members-only discounts.

Tool recommendations like OptinMonster, Rev, HotJar, Thinkific, ClickFunnels, and even Bell’s own 1-on-1 support.

Don’t get me wrong, these are great recommendations from Bell…

But if I’m expected to pay a monthly membership fee with FA, I at least expect some basic tools thrown into the pot.

I dunno, maybe I’m just used to accessing the essentials under one roof with a platform like Wealthy Affiliate for a monthly or yearly fee. 😛

This leads me to…


The Full Costs to Partake in Funnel Academy

The good thing is that you can take FA for a free 7-day spin before being billed $49/month.

Which I guess is a fair price considering all the profit-producing value that’s inside Bell’s tutorials, group calls, and Facebook group.

Or there’s the ‘Pro’ upgrade for $197/month, where Bell works more closely with you.

But if you want 1:1 support from Bell, where he’ll do a piece of work for you – you’re looking at $147 for 30 minutes or $297 for an hour of his time.

In addition to those costs, there are the following services you may want to invest in:

  • OptinMonster (20% discount) = $9, $19, $29 or $49/month.
  • Rev = $1.25 per minute for on-demand services (with 10% off first order).
  • HotJar (free for 90 days) & starts from €29/month.
  • Thinkific starts from $49/month (+ 3 months free).
  • ClickFunnels (14-day free trial) & starts from $97/month. But if ClickFunnels isn’t your cuppa for landing page/funnel creation, Bell suggests other cool options.

And on top of those fees, you’ll need some daily ad spend available – this depends on your budget size.

But you can start with a couple of dollars per day for ads and scale things when you’re making a profit.


Final Thoughts: Is The Funnel Academy Worth it?

In my opinion, YES, absolutely… the Funnel Academy is totally worth a shot!

Because first of all, Gavin Bell is a successful Facebook ad consultant who knows a thing or two about turning a buck on the internet.

So why would you not want to be taught by this expert dude, huh?

Especially, when he genuinely comes across as a friendly Scotsman with your best interests in mind. 😉

And secondly, his training course is comprehensive – meaning if you follow his tutorials to the letter, there’s no reason for you to not scale your Biz with sales funnels.

BUT as I always say with each and every training course I review:

You must take action and give the training time to pay off in terms of a life-changing income.

Catch ya laters…

Your buddy, Neil 😀

Got any questions or thoughts to share on FA? Please chime in on the conversation below…

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