Easiest System Ever Review (aka 12 Minute Affiliate – Why I QUIT!)

This review contains affiliate links. Please see my disclaimer for more info.

I finally did it… I QUIT Devon Brown’s 12 Minute Affiliate system (now rebranded as the Easiest System Ever).

So, unlike all the FAKE reviews on Google, I ACTUALLY set up the whole system (following Devon’s instructions), ordered my “pizza traffic”…

And even bought an upsell!

Yup, I (almost) went the whole 9 yards with the system (in two niches too) for a while 🙂

But it wasn’t to be, sadly.

So, to get the inside scoop and brutally honest thoughts from a REAL USER who was smart enough to throw in the towel – continue with THIS review…

At a Quick Glance

Name: Easiest System Ever (ESE for short).

Owner: Devon Brown.

Cost: $9.95 for a 14-day trial. Then $47 – $97/month OR $397 – $797 for lifetime access + expenses for traffic, resources & optional Upsells.

My Score: 3/10.


  • Only $9.95 for a 14-day test drive
  • Easy-to-setup system (or hire the 12MA team to do it for you)
  • 3 niches to choose from
  • Each niche comes with 10 Done-For-You sales funnels
  • Connect your own domain, autoresponder (Aweber or GetResponse) & funnel tracking
  • Every niche includes 80 pre-written email follow-ups
  • ‘Education Center’ comprising some invaluable training videos
  • Customer email + active members’ Facebook group for support
  • Occasional ‘Copy Devon’ contests – Amazon gift cards & traffic prizes won by lucky participants
  • Supported by a ClickBank 60-day money-back guarantee


  • Extra costs for your own domain, email address, autoresponder + tracking software
  • Revolves around buying solo ads from Devon (the dumbest traffic option my experience)
  • No step-by-step training on driving your own free/paid traffic
  • Very few success stories in the Facebook group
  • The system can easily leave you $100s (even $1,000s) out-of-pocket (YES, BROKE!)
  • The “free vacation” incentive for joining comes with strings attached (MORE expenses for hotel room tax paid upfront + travel costs, etc!)
  • Comes with numerous upsells


Don’t get me wrong, 12 Minute Affiliate (or should I say the ‘Easiest System Ever’?) does have some good points.

Because Devon has built you numerous squeeze pages, bridge pages, an email follow up sequence and even pre-selected ClickBank products to promote in the Home Biz, Personal Development and/or Weight Loss niches.

Basically, it’s a pre-built sales funnel (aka “business in a box” – hence the name: Easiest System Ever).

Furthermore, he offers some basic training videos, a FB support group, and even incentives to encourage action takers.

But unfortunately, the bad outweighs the good when it comes to Devon’s system.

Because I flushed $100s down the toilet when it came to ordering “pizza traffic” for my Home Biz and Personal Development funnels.

Yeah sure, I made a couple of small-time commissions promoting Devon’s system as an affiliate, but that’s as far as it went.

And I think you’ll find it’s the exact same story with the majority of members (the Facebook group’s proof of this).

Because solo ad traffic + Done-For-You systems are a TOXIC duo – no affiliate I know of has ever earned a life-changing income.

Trust me, as an ex (out-of-pocket) member of Partner With Anthony and My Online Startup – there are no big success stories told.

The ONLY ones laughing all the way to the bank with these DFY systems are the “GURU CREATORS”.


Final Verdict: Legit, but NOT recommended.

But if you really must take Devon’s system for a spin – join the Easiest System Ever here.

However, if you wanna build an affiliate system that you can actually make bank with online using REAL traffic methods…

==> See THIS 3-Day Business Building Challenge!

What is The Easiest System Ever About, You Ask?

According to Devon Brown, the Easiest System Ever (ESE) is “the #1 way to start an online home based business”.

While there is truth in that statement – it’s just a shame it’s far from the easiest way to actually “make money online”.

I digress.

More specifically, ESE is a ‘Done-For-You’ system for beginners to start an affiliate marketing Biz that revolves around building an email list and promoting ClickBank stuff to those leads.

Well, in fact, you can promote offers from any affiliate program/network of your choosing.

Whether it be Digistore24, WarriorPlus (NOT recommended) or JVZoo, to name a handful of examples.

You simply just replace the ClickBank affiliate links within your funnels and email follow-ups.

ESE works EXACTLY like this:

  1. Choose your niche: Home Biz, Personal Development or Weight Loss (or all 3 depending on your budget)
  2. Set up your system (using Devon Brown’s easy-to-follow instructions)
  3. Buy “pizza traffic” from Devon to blast your system with

And watch the buckaroonies roll in…

Or NOT (in most cases).

How The Easiest System Ever Works (In-Depth)

Once you step foot inside ESE, you’ll be required to follow the ‘Quickstart Checklist’ to get your system fully setup and running.

Which, to be honest, is fairly easy to do from a total novice perspective.

Because some steps are also accompanied by short video tutorials.

Quickstart Checklist

First of all, you’ll create a free ClickBank account and enter your affiliate ID into the 12MA system (this is a must-do step, or you won’t make a buck).

Secondly, you’ll sign up with Aweber for an email autoresponder service and integrate it into your system.

It’s so you can build an email list via Aweber and automatically drip-feed your subscribers with Devon’s 80 pre-written emails.

Thirdly, you’ll be asked to choose and activate your niche funnels.

For example, I chose the Personal Development niche that comes with 10 different pre-done optin and bridge page templates – revolving around the whole “manifestation/law of attraction” thing.

Here are 2 such template examples:

Personal Development Funnels

Admittedly, I loved the look and feel of the templates – very professional.

What’s even cooler is that your funnels are hosted by Devon.

So, there’s no need to splash out on web-hosting or software like ClickFunnels.

You also have the opportunity to connect a domain name (which is a piece of cake using the domain setup wizard) so you can brand the funnels as your own.

But if you’d much rather have the whole system setup for you, then simply bung some extra cash Devon’s direction and let his team work their magic.

And then it’s ready to rock n’ roll with the final step…

Where you’ll order some targeted visitors inside ESE to your chosen optin page(s) in order to start growing your email list.

But while whole start up process is easy to get to grips with…

Making Money With The System is Difficult (Here’s Why):

Don’t get me wrong, it’s possible to make SOME money with ESE – just like THIS guy who made his first commission in a week:

First 12 Minute Affiliate ClickBank Sale in One Week

Maybe he just got lucky, who knows.

But what he failed to clarify was how much he spent on Devon’s “pizza traffic” (aka solo ads) from the offset for that ONE sale?

He could have easily forked out $100+ (which I’ll talk about in a jiffy) on traffic to start building his email list.

So, my best guess is he failed to break-even on the front end, which is often the case when it comes to junk solo ads.

In fact, he’s probably still out-of-pocket by $100s, months down the line (that’s if he’s still an ESE member).

As for ME?

Unfortunately, I failed to hit a home run right off the bat after blasting one of my optin pages with 200 website visitors bought from Devon.

But with that said, my email sequence kicked in slowly – SOME subscribers opened emails and clicked on affiliate links.

Here’s an example of my Aweber stats at the time:

Aweber Email Campaign Results

Don’t get me wrong, solo ad leads CAN be responsive (to some degree).

But at the same time, most won’t purchase your affiliate offers.

Because first of all, solo ad leads are subscribed to other marketers’ lists – meaning those folks are already sick and tired of being bombarded by “promo” emails daily.

Especially if they’re already subscribed to other ESE member lists – receiving the EXACT same emails (thanks to Devon) LOL.

And secondly, when all 5,000+ ESE members use the EXACT same funnels – it can result in fewer email optins and conversions anyway.

Because none of you stand out with your own unique funnels – you’re all clones at the end of the day.

How Much Does The Easiest System Ever Cost?

There are two types of membership levels that come with ESE:

First of all, you’ll get a 1-niche test drive at $9.95 for 14 days, and then it’s $47/month or $397 one-time.

Or you can choose the 3-niche membership level at $97/month or $797 one-time.

To top that off, you’ll also need an autoresponder (starting from $15 – $20/month), domain name (roughly $15/year), and email address tied to your domain (for a few bucks per month).

Oh, and not forgetting solo ads that can easily cost you $100s (when first starting out) to $1,000s in the long run.

In addition, there are the following (optional) ESE upsells:

  • 3X Your Results in Less Than 1 Hour Per Week‘ for $39 – It’s a 26-page report (YUP, I got it!) that’s actually got some good info for boosting your affiliate commissions.
  • Done-For-You Service Setup‘ for $67

But in the grand scheme of things, ESE isn’t exactly a cost-effective way to start and grow a Biz, in my opinion.

Final Conclusion: Is The Easiest System Ever a SCAM?

In my opinion, I wouldn’t go as far as calling Devon Brown’s Easiest System Ever a scam.

Because newbies can receive some value behind the scenes of system (i.e, templates, emails, basic training & support).

But when it comes to the actual MONEY-MAKING side of things, I think newbies can do A LOT better than this system.

Because it will never translate to a full-time passive affiliate income – no matter how much cash you throw at solo ads.

If Devon truly wants you to succeed – WHY does he not teach you how to design your own funnel?…

Write your own email sequence and broadcasts?…

Generate your own high-quality traffic via YouTube, blogging, Tik Tok, Pinterest, Instagram, paid ads, etc?

Instead, he locks you into some expensive “pie in the sky system”, that HE has the most to gain from.

So, there’s no way I’ll be returning to the Easiest System Ever any day soon.

At least with programs like Commission Academy, you’re taught HOW to build your own sustainable affiliate Biz from scratch.

Which is WAAAY more powerful than any DFY system out there.

Your buddy, Neil

Got any questions or thoughts to share on 12MA? Please join the conversation below…


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